Relying on geographical advantages, low labor costs, complete industrial facilities, and the reform and opening up of consumer markets such as Europe, Japan and the United States, Dongguan, located in the corner of the Pearl River Delta, can be called a paradise for Hong Kong and Taiwan enterprises and private enterprises.
And the indispensable packaging and printing industry has also been rapidly developed by the prosperous economy of Dongguan. Like all traditional manufacturing industries, the packaging and printing industry has already mastered the way of industrial upgrading and gorgeous transformation in the course of the years, evolving from a simple dress function to brand culture promotion.
Now, with the development of digital technology, Dongguan packaging and printing industry may seize the opportunity of the times, fight the sky and fly.
Positive: Many leading packaging and printing companies flock to Dongguan
In recent years, the packaging and printing industry in Dongguan can be said to be thriving. Not only local companies have become stronger, but Shenzhen companies have moved northward to Dongguan. Although Dongguan's packaging and printing industry has been affected by the migration of footwear, textiles and clothing to Southeast Asia, the extraordinary popularity of the electronic information industry and e-commerce has made up for the gap caused by the withdrawal of some industries.
In recent years, a large number of leading packaging and printing companies have invested huge sums of money in Dongguan, making this city known as the "sex capital" across the country regain its brilliance. On October 1, 2014, Toppan Youyu Paper Products Co., Ltd., with an investment of 100 million US dollars, was completed and grandly opened one year in advance. Yuyu Paper's two factories in Gongming, Shenzhen, have been closed. In August 2013, the new factory of Foma Packaging & Printing Co., Ltd. Dongguan Tangxia, with a total investment of 250 million, was officially completed and put into use.
After completion, it will become the largest packaging and printing company in the town. In October 2017, the Lijia (Dongguan) Environmental Packaging and Printing Industrial Park, built by Lijia International with an investment of 680 million yuan, was grandly held in Qiaotou, Dongguan. Since then, the group's factory in Henggang, Shenzhen has moved to Qiaotou, Dongguan.
Recently, there have been rumors in the industry that because the factory land has been bought by Country Garden, Donnelly, located in the Bantian Petrochemical Industrial Zone in Shenzhen, intends to move its production capacity to the Dongguan base. In addition, there are countless small and medium packaging printing companies moving from Shenzhen to Dongguan.
Survival: Environmental protection, digitalization and intelligence are the main theme
After years of development, the printing and packaging industry as a whole has begun to encounter bottlenecks, and the market has begun to enter the stock stage. At the beginning of 2014, under the continuous pressure of shrinking global demand and environmental storms, the packaging and printing industry fell into a "quagmire" of overcapacity and high costs.
"With the changes in the economic environment, in the past, simple processing and manufacturing could no longer meet the needs of enterprises. The lack of brand advantage has kept us at the bottom of the'smile curve' for a long time. Especially after the 2008 international financial crisis, most enterprises are facing transformation and upgrading. Lack of self-branding and channels, it is difficult to directly face consumers, and it is difficult to pinpoint their pain points." Chen Chengwen, chairman of Tiger Color Graphic Arts, spoke out the current pain points of the industry in an interview with Nanfang Daily, and repeatedly It is clear that it will be difficult for companies to achieve multiplication if they stick to the outdated development model.
Looking at the development trajectory of the packaging and printing industry in recent years, it is not difficult to find that environmental protection, digitalization and intelligence have begun to penetrate the entire industrial chain, gradually guiding the transformation and upgrading of the industry. Tiger Color Printing, the current leader in packaging printing, is one of the first domestic manufacturers to adopt digital color printing technology. In 2010, Tiger Color Graphic Arts purchased a large number of digital printing presses. Since then, Tiger Color Digital Printing has entered a period of rapid development, and the first digital printing mode in China has opened up the era of digital printing. From 2015 to 2016, Tiger Color Printing has created an industry miracle that has increased by 15 times in two years.
The future: a lot of hard work, the dawn is before
In the past, packaging and printing were carrying objects and protective objects. Traditional packaging printing was to take orders and do a good job. With the pace of change in the times, product packaging has become a part of products, gift packaging has become a part of value, advertising gift packaging has become a part of communication, and packaging and printing companies are now integrators of tradition and technology. The creator of cultural creativity. Under the wave of digitization, with the development of smart packaging technology, packaging and printing has a new mission on the basis of personalized customized packaging-collecting user data, achieving in-depth precision marketing and interactive experience.